About the artist
Newbould also studied at Bradford College of Art and made a name for himself as a black-and-white illustrator and poster artist. His notable palette of bright, flat colours set his work apart. During the World Wars, he designed numerous posters, including many for London and North Eastern Railways (LNER), London Transport, and the Orient Line. He was also known for his wartime recruitment poster for the Auxiliary Fire Service. In 1942, Newbould joined the War Office as Abram Games' assistant and produced the famous 'Your Britain, Fight for It Now' series among eleven other posters.
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